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Crystal Cherkizovo played volleyball game with kids from UNITY foundation

Crystal Cherkizovo played volleyball game with kids from UNITY foundation

25 may 2023

Crystal Cherkizovo, a volleyball club whose main sponsor is Cherkizovo Group, met children with cancer supported by the UNITY charity foundation to talk about the history of volleyball and play an exhibition game.

A charity event to support kids with cancer from the UNITY Foundation was held at the Children and Youth Creativity Palace in Voronezh on Tuesday, May 23. The event was sponsored by Cherkizovo Group and the Voronezh Regional Administration. Accompanied by adults, children took part in an exciting volleyball masterclass.

In the year when Russian volleyball celebrates its 100th anniversary, Igor Balashev, President of the Voronezh Region Volleyball Federation, and coaches and players of Crystal Cherkizovo helped kids discover the history of this sport. The masterclass also featured an exhibition game, a ball-throwing contest and, of course, training in basic volleyball techniques. At the end of the event, all kids received prizes and had a photo with the entire team.

“The players were happy to have a training session together with the kids, who got actively involved in volleyball exercises they were offered. This means they are true fighters and believe in their recovery,” said Igor Balashev, President of the Voronezh Region Volleyball Federation.

“We have been sponsoring Crystal Cherkizovo since 2019 and appreciate the fact that the players have made time in their busy training schedule to meet kids supported by our partner, the UNITY foundation. By getting to know professional athletes, kids not only learned more about one of the most popular sports but also had a lot of fun,” commented Vsevolod Gribchenkov, Head of Corporate Social Responsibility and Sustainable Development at Cherkizovo Group.

“We are glad to have been able to engage the kids who are currently being treated at the hospital in our charity event. More than just an event – it was a real sports game with professionals and Sergey Kud-Sverchkov, an astronaut and Hero of Russia. It was really cosmic: the sport and the feeling of unity, the joy of life that everyone felt, and the inspiration for the kids to continue fighting the cancer. They came out of the gym with their eyes sparkling and with new plans for the future, and in our line of work, that's what matters most,” said Alena Kuzmenko, President of the UNITY charitable foundation.

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Other news

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Cherkizovo Group unveils its exclusive processed meat products
alt
08 june 2023

Cherkizovo Group unveils its exclusive processed meat products

Cherkizovo Group is Russia's largest sausage producer with an assortment of over 200 items, including cooked and smoked sausages, dry sausages and a variety of deli meats under the flagship Cherkizovo and Cherkizovo Premium brands. The Company maintains a strong focus on developing new product recipes to cater to the needs of a diverse customer audience. Today, we will share insights into some of our most highly rated and remarkable products.

Expert RA upgrades Cherkizovo Group’s rating to ruAA-
01 june 2023

Expert RA upgrades Cherkizovo Group’s rating to ruAA-

Cherkizovo Group (MOEX: GCHE), Russia’s largest meat producer, announces that Expert RA has upgraded its credit rating to ruAA- and revised its outlook from positive to stable.

Cherkizovo Group and Smenka complete renovation of school canteens in Russian regions
alt
29 may 2023

Cherkizovo Group and Smenka complete renovation of school canteens in Russian regions

Cherkizovo Group and Smenka, a social initiative and YouTube show, have successfully completed a joint project to renovate school canteens. As a result of this collaboration, three canteens (two in the Penza Region and one in the Altai Territory) got a modern makeover, with schoolchildren now having an opportunity to eat in comfortable facilities and develop healthy eating habits.

Cherkizovo Group unveils prospects for halal product exports
alt
23 may 2023

Cherkizovo Group unveils prospects for halal product exports

Cherkizovo Group, Russia's largest meat producer, took part in the business program of the Russia – Islamic World: KazanForum, the key platform for economic cooperation between Russia and Muslim countries. The Company shared its vision of opportunities to expand halal product exports to the CIS and beyond.

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