Crystal Cherkizovo played volleyball game with kids from UNITY foundation
Crystal Cherkizovo, a volleyball club whose main sponsor is Cherkizovo Group, met children with cancer supported by the UNITY charity foundation to talk about the history of volleyball and play an exhibition game.
A charity event to support kids with cancer from the UNITY Foundation was held at the Children and Youth Creativity Palace in Voronezh on Tuesday, May 23. The event was sponsored by Cherkizovo Group and the Voronezh Regional Administration. Accompanied by adults, children took part in an exciting volleyball masterclass.
In the year when Russian volleyball celebrates its 100th anniversary, Igor Balashev, President of the Voronezh Region Volleyball Federation, and coaches and players of Crystal Cherkizovo helped kids discover the history of this sport. The masterclass also featured an exhibition game, a ball-throwing contest and, of course, training in basic volleyball techniques. At the end of the event, all kids received prizes and had a photo with the entire team.
“The players were happy to have a training session together with the kids, who got actively involved in volleyball exercises they were offered. This means they are true fighters and believe in their recovery,” said Igor Balashev, President of the Voronezh Region Volleyball Federation.
“We have been sponsoring Crystal Cherkizovo since 2019 and appreciate the fact that the players have made time in their busy training schedule to meet kids supported by our partner, the UNITY foundation. By getting to know professional athletes, kids not only learned more about one of the most popular sports but also had a lot of fun,” commented Vsevolod Gribchenkov, Head of Corporate Social Responsibility and Sustainable Development at Cherkizovo Group.
“We are glad to have been able to engage the kids who are currently being treated at the hospital in our charity event. More than just an event – it was a real sports game with professionals and Sergey Kud-Sverchkov, an astronaut and Hero of Russia. It was really cosmic: the sport and the feeling of unity, the joy of life that everyone felt, and the inspiration for the kids to continue fighting the cancer. They came out of the gym with their eyes sparkling and with new plans for the future, and in our line of work, that's what matters most,” said Alena Kuzmenko, President of the UNITY charitable foundation.
Other news
Petelinka takes to the ice on the country’s main skating rink!
Petelinka, one of Cherkizovo Group’s flagship brands and the best-selling chicken product, has entered into partnership with the iconic GUM Ice Rink, which opens annually on Red Square. This year, visitors will have an opportunity to take a break in the cozy Petelinka cottage and take photos next to a Christmas tree standing on chicken legs.
Cherkizovo employees join efforts to support stray animal shelters in Moscow
Cherkizovo Group employees have held a volunteer event supported by the Ray Foundation for Helping Homeless Animals. They brought food, medicines and other useful supplies to two Moscow shelters and helped with dog walking.
Petelinka and Pava-Pava win Product of the Year awards
Cherkizovo Group’s chicken and turkey products have once again been awarded the annual Product of the Year title, with flagship brands Petelinka and Pava-Pava winning two categories of the award.
Cherkizovo Group unveils its products at international exhibition in Ufa
Cherkizovo Group, Russia's largest meat producer, is taking part in Our Brand, an international food festival in Ufa. The Company showcased its products during a tasting session at its stand.