The Company’s portfolio comprises 16 brands, including the market’s leading sausage and poultry brands such as Cherkizovo, Petelinka, Kurinoe Tsarstvo, Pava-Pava, and Imperiya Vkusa.
Cherkizovo is one of Russia’s leading meat product brands. For over 40 years, Cherkizovsky Meat Processing Plant has been offering consumers high-quality sausages and ready-to-cook meat products.
The brand’s range includes around 300 items in the sausage and chilled meat categories. One of Cherkizovo’s distinctive features is its full-cycle vertical integration encompassing all stages of sausage and meat product manufacturing. The brand has its own feed resources, farms, advanced production facilities, and shipment units responsible for delivering finished products to the points of sale. End-to-end control ensures the consistently high quality of our products winning prestigious quality awards each year.
Petelinka is Russia’s most popular chilled poultry brand. In addition to ranking as No. 1 brand in Moscow for many years now, it has also dominated the market in St Petersburg since mid-2018.
The Petelinka offering comprises around 60 items, including fresh chicken fillet washed and sliced for customers’ convenience, juicy cutlets, and your favorite marinated meat with no food additives, artificial flavors, colors or preservatives. Those are lean and healthy products made from 100% chicken fillet and natural spices.
Petelinka is recognized as the Product of the Year by Russia’s National Trade Association.
Extraordinarily tender and exceptionally low in fat, Pava-Pava’s turkey products are an absolute must for everyone who is health conscious. As turkey meat is hypoallergenic and easy to digest, it can be used to feed babies.
Pava-Pava turkeys are grown in the Tambov Region, which is known for its green spaces. Modern birdhouses offer exceptional conditions for rearing this type of birds. Turkeys have access to the purest artesian water and best feeds rich in minerals and micronutrients. We employ experts with extensive expertise in breeding, growth, and fattening of poultry.
In addition to chilled chopped meat, the Pava-Pava range also offers ready-to-cook products with only natural spices added. A quick and easy meal, they are free from food additives and are always there to bring a great cooking experience to you and your family.
Pava-Pava products comply with all applicable quality standards both in Russia and internationally, as evidenced by ISO 220002005 and FSSC 22000 certificates.
Krasnobor products are made from turkeys raised in the Tula Region under strict environmental and veterinary care using advanced birdhouse facilities. From the very beginning, our turkeys get all the necessary micronutrients and vitamins from natural grain-based feed that does not contain any growth promoters or genetically modified organisms.
Kurinoe Tsarstvo is one of Russia’s leading chilled and frozen poultry brands widely available in many of the country’s regions.
The brand offers whole chickens, cuts, by-products, minced meat and cutlets — all produced from chickens raised at environmentally clean farms in the Bryansk and Lipetsk regions.
Our facilities use cutting-edge equipment to produce chilled meat, while also leveraging blast-freezing technology to preserve as many vitamins and nutrients in frozen products as possible.
Kurinoe Tsarstvo has won numerous awards at prestigious exhibitions.
Cherkizovo is one of Russia’s leading meat product brands. The brand’s range includes around 500 items in the sausage and ready-to-cook meat categories.
One of Cherkizovo’s distinctive features is its full-cycle vertical integration. The brand has its own feed resources, farms, advanced production facilities, and shipment units responsible for delivering finished products to the points of sale. End-to-end control ensures the consistently high quality of our products winning prestigious quality awards each year.
Imperiya Vkusa is a popular ham brand in the Russian sausage market.
The brand’s range includes three types of products: ham with turkey, ham with beef, and ham with pork leg. As all Imperiya Vkusa products boast low fat content (up to 4%), they are a perfect choice for family eating and low-calorie diet plans.
Imperiya Vkusa ham is produced at the Company’s facilities in Kaliningrad and Ulyanovsk.
Domashnya Kurochka offers environmentally clean products in Moscow’s premium chilled poultry segment.
The brand’s low cholesterol white meat comes from a special chicken breed raised on natural feed grain.
Domashnya Kurochka is available in all major premium retail chains.
The Myasnaya Gubernia sausages offer an ideal value for money balance to those consumers who are loath to pay above the odds.
The brand’s range embraces the most popular categories — affordably priced cooked sausages and hot dogs.
These products are made from Cherkizovo Group’s own feedstock at facilities located in Moscow, Penza and Ulyanovsk.
The brand’s products come from Altai, one of Russia’s most environmentally sustainable regions. Clean air and untouched nature are the key to raising healthy chickens. Altaisky Broiler ranks among the three largest suppliers of high-quality environmentally safe food products in the Siberian Federal District.
Casademont is a Spanish meat and sausage brand. In Russia, the products under this brand are manufactured at the Leningrad Region’s Pit Product facility, which ensures full compliance with the traditional deli meat techniques. The brand’s range includes jamon, fuet, salchichon, longaniza, chorizo, and jamon cocido.
Pit Product-branded meat foods have been produced in the Leningrad Region since 1996. The manufacturing process relies heavily on the best European practices and international quality standards.
Dajajti is an export-oriented brand fully complying with the halal requirements. The brand’s product range includes frozen whole chickens and cuts. Dajajti is aimed primarily at non-CIS markets. Its products meet the strict halal standards that apply to all food exports to Muslim countries.
Latifa is a halal poultry brand. Founded in 2015, it was not only intended for Muslim consumers, but also for a wider group of customers focused on high-quality products.
Zdorovaya Ferma product line comprises chilled and frozen products, ready-to-cook dishes, deli meats, and sausages made from broiler chicken meat. All products are manufactured in the Chelyabinsk Region far away from industrial facilities. Fresh air, spring water, and our own natural feeds power the healthy growth of our chickens. The production site boasts modern equipment from leading European manufacturers. Quality control covers all production stages.
The Samson brand primarily offers low fat meat products. The range includes minced meat, pork and poultry products, ready-to-cook items (meatballs, nuggets, cutlets and sausages), grilling and barbecue products, roast meat, and meat delis. Daily consumption of the Samson foods will ensure the required intake of protein, while also giving you energy and strength.
Turbaslinsky Broiler is a product line of broiler chicken meat made in Bashkortostan. Its range includes chilled and frozen meat, sausages, rolls, deli meat, and kebabs. All products featuring the Turbaslinsky Broiler trademark are certified by the Halal Committee of Bashkortostan. The production site is located in an ecologically pristine region of Bashkortostan and strictly complies with food safety standards (ISO).