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Cherkizovo Group automates merchandising operations
Cherkizovo Group, Russia’s largest meat producer has become the country’s first company in the industry to automate its merchandising processes with artificial intelligence. This helped the Company bolster the presence of its products in retail.
In 2022, Cherkizovo Group successfully tested a mobile app for merchandisers based on computer vision (image recognition) technology powered by neural networks. It was launched to automate the Company’s in-store product display analysis and improve the performance of sales teams.
This is how the app works: a merchandiser uses the app installed on their phone to take a snapshot of a store shelf and then a neural network processes the image in real time directly on the device. Based on this data, Cherkizovo’s management can promptly analyze the level of product representation in a particular store, as well as in specific districts, cities or regions, and quickly respond if some products are missing.
The app helped Cherkizovo to significantly improve the quality and accuracy of the data provided by merchandisers and ultimately reduce costs and increase sales. “We receive online information not only on (un)availability of our products on the shelf but also on compliance with display standards and meeting sales targets. By reducing out-of-stock periods, we enhance customer experience and increase our turnover,” says Alexander Nikonovich, Head of Business App Implementation and Development at Trading Company Cherkizovo.
The app is already used by Cherkizovo’s merchandisers in most of the regions where the Company operates.
Expert RA upgrades Cherkizovo Group’s rating to ruAA-
01 june 2023
Expert RA upgrades Cherkizovo Group’s rating to ruAA-
Cherkizovo Group (MOEX: GCHE), Russia’s largest meat producer, announces that Expert RA has upgraded its credit rating to ruAA- and revised its outlook from positive to stable.
Cherkizovo Group and Smenka complete renovation of school canteens in Russian regions
29 may 2023
Cherkizovo Group and Smenka complete renovation of school canteens in Russian regions
Cherkizovo Group and Smenka, a social initiative and YouTube show, have successfully completed a joint project to renovate school canteens. As a result of this collaboration, three canteens (two in the Penza Region and one in the Altai Territory) got a modern makeover, with schoolchildren now having an opportunity to eat in comfortable facilities and develop healthy eating habits.
Crystal Cherkizovo played volleyball game with kids from UNITY foundation
25 may 2023
Crystal Cherkizovo played volleyball game with kids from UNITY foundation
Crystal Cherkizovo, a volleyball club whose main sponsor is Cherkizovo Group, met children with cancer supported by the UNITY charity foundation to talk about the history of volleyball and play an exhibition game.
Cherkizovo Group unveils prospects for halal product exports
23 may 2023
Cherkizovo Group unveils prospects for halal product exports
Cherkizovo Group, Russia's largest meat producer, took part in the business program of the Russia – Islamic World: KazanForum, the key platform for economic cooperation between Russia and Muslim countries. The Company shared its vision of opportunities to expand halal product exports to the CIS and beyond.
