Ru

Cherkizovo Group automates merchandising operations

14 march 2023
Cherkizovo Group automates merchandising operations

Cherkizovo Group, Russia’s largest meat producer has become the country’s first company in the industry to automate its merchandising processes with artificial intelligence. This helped the Company bolster the presence of its products in retail.

In 2022, Cherkizovo Group successfully tested a mobile app for merchandisers based on computer vision (image recognition) technology powered by neural networks. It was launched to automate the Company’s in-store product display analysis and improve the performance of sales teams.

This is how the app works: a merchandiser uses the app installed on their phone to take a snapshot of a store shelf and then a neural network processes the image in real time directly on the device. Based on this data, Cherkizovo’s management can promptly analyze the level of product representation in a particular store, as well as in specific districts, cities or regions, and quickly respond if some products are missing.

The app helped Cherkizovo to significantly improve the quality and accuracy of the data provided by merchandisers and ultimately reduce costs and increase sales. “We receive online information not only on (un)availability of our products on the shelf but also on compliance with display standards and meeting sales targets. By reducing out-of-stock periods, we enhance customer experience and increase our turnover,” says Alexander Nikonovich, Head of Business App Implementation and Development at Trading Company Cherkizovo.

The app is already used by Cherkizovo’s merchandisers in most of the regions where the Company operates.

Back to the news list

Other news

image
VkusON treats guests of the Gastreet festival to hot dogs
alt
18 june 2024

VkusON treats guests of the Gastreet festival to hot dogs

The VkusON fast food brand took part in the annual Gastreet gastronomic festival, which brings together leading players in the restaurant market. Guests of the festival ate over 1,000 hot dogs, burgers and meat snacks, giving high praise to the efforts of the VkusON brand chefs.
Cherkizovo Group takes part in the SPIEF business program
alt
10 june 2024

Cherkizovo Group takes part in the SPIEF business program

Cherkizovo Group, Russia’s largest meat producer, has participated in the business program of the 27th St. Petersburg International Economic Forum (SPIEF). The Company's representatives spoke at sessions dedicated to agricultural education and healthy eating and discussed cooperation opportunities with governments of several Russian regions.
Cherkizovo Group speaks about building ties with foreign retailers
alt
06 june 2024

Cherkizovo Group speaks about building ties with foreign retailers

Cherkizovo Group, Russia’s largest meat producer, participated in the annual Russian Retail Week forum as a partner. As part of the event, Cherkizovo shared its experience of cooperating with foreign retail chains accounting for around 5% of the brand's total exports.
Cherkizovo Group to increase crop areas by 16% in 2024
alt
31 may 2024

Cherkizovo Group to increase crop areas by 16% in 2024

Cherkizovo Group, Russia’s largest meat producer, is nearing the completion of the spring planting season. The Group’s total sown area will come in at 257,500 ha this year, up 16% compared to 2023. The Company has expanded its crop geography by adding two new regions – Belgorod and Tula.

We use cookies to make our website work better.

By staying on this website, you agree to our use of cookies.