Ru

Agricultural education and healthy eating discussed at St. Petersburg International Economic Forum

21 june 2022
Agricultural education and healthy eating discussed at St. Petersburg International Economic Forum

6.jpg

St. Petersburg, Russia – June 20 – Anastasia Mikhailova, Head of Communications at Cherkizovo Group, took part in the business program of the 25th St. Petersburg International Economic Forum (SPIEF). She told participants about expectations that business has from agricultural education and shared Cherkizovo’s experience in cultivating healthy eating habits.

Russia’s agricultural sector has made a big leap forward in recent years to become a leading industry that makes wide use of cutting-edge technologies (robots, the Internet of Things, machine vision, etc.), but qualified personnel shortage is an issue. Anastasia Mikhailova, Head of Communications at Cherkizovo Group, addressed these topics at the panel discussion Agrarian University 2030: New Challenges as New Opportunities.

According to Ms Mikhailova, Cherkizovo has been implementing a number of initiatives to develop agricultural education in Russia. Specifically, the Company runs a professional training program for instructors in partnership with the country’s 11 leading agricultural universities and supports dual education for students. Additionally, the Group’s Umnik-Cherkizovo project offers grants for young scientists to help launch their own research and pursue a career at the Company.

“At Cherkizovo Group, we want to see new hires who can easily adapt to our requirements and processes. We believe that ensuring quality training of instructors, building the capacity of educational institutions, and promoting agricultural occupations can help achieve this objective. The Company makes an active contribution to these areas,” said Anastasia Mikhailova.

Other participants of the panel included Vladimir Avdeenko, Head of Agro- and Biotechnology Development at Innopraktika, Andrei Razin, Deputy Minister of Agriculture, Nadezhda Orlova, Head of the Department for Economics of Innovation in Agriculture, Institute of Agrarian Studies at HSE University, and Elena Saratseva, Deputy Head of Roskachestvo.

Anastasia Mikhailova also spoke at the Challenges and Trends in Healthy Eating: Quality, Safety, and Affordability session, which brought together Anna Popova, Head of the Federal Service for Surveillance on Consumer Rights Protection and Human Wellbeing (Rospotrebnadzor), Oleg Salagay, Deputy Minister of Health of Russia, Alexander Tarasenko, Deputy Minister of Health of Belarus, Yekaterina Golovkova, Deputy Head, Center for Hygienic Education of the Population, restaurateur Arkady Novikov, and others.

Ms Mikhailova noted, in particular, that in recent years Russia has become fully self-sufficient in basic foods while also ensuring some of the world’s most stringent food safety requirements. Promoting quality nutrition and healthy eating habits should be the next important step, and thanks to public–private efforts there has already been good progress in this area.

“The trend for healthy lifestyles has been on the rise, thanks in part to the Healthy Eating campaign by Rospotrebnadzor, which has done a lot to educate the public in sensible and affordable eating habits. As a major food manufacturer and responsible business, Cherkizovo Group seeks to adjust its product range in line with healthy eating principles and fosters healthy living among its employees, including by holding various contests and promoting healthy recipes,” said Anastasia Mikhailova. She added that in 2022, the Company plans to launch production of food for preschool and school children.

Back to the news list

Other news

image
Cherkizovo Group once again reaffirms its leadership in Russia’s meat market
alt
14 may 2024

Cherkizovo Group once again reaffirms its leadership in Russia’s meat market

Cherkizovo Group (Cherkizovo, Petelinka and Pava-Pava brands) for the ninth time topped the list of country’s largest meat producers in an annual ranking put together by Agroinvestor, a leading industry publication. In 2023, the Company produced 1.35 million tonnes of live-weight meat, up 12% year-on-year.
Cherkizovo Group takes part in National Donor Day
alt
25 april 2024

Cherkizovo Group takes part in National Donor Day

Cherkizovo Group, Russia’s largest meat producer, hosted a corporate event to support the National Donor Day, with over 50 people rallying to the cause. The Company plans to actively expand its blood donation initiatives and host similar campaigns at least twice a year.
Cherkizovo Group’s products rank among the rating of the most popular brands
alt
16 april 2024

Cherkizovo Group’s products rank among the rating of the most popular brands

Petelinka, Cherkizovo, Kurinoe Tsarstvo, Pava-Pava and six other brands of Cherkizovo Group made it to the rating of Russia’s most popular brands compiled by research company NTech. The rating also confirmed the undisputed leadership of Petelinka in the chicken product category.
Cherkizovo brand shows 1.5x growth in ground pork sales
alt
09 april 2024

Cherkizovo brand shows 1.5x growth in ground pork sales

Cherkizovo, one of Cherkizovo Group’s flagship brands, increased the sales of ground pork[1] by 59% in 2023. This category is popular among consumers, as the product fits various diets and helps save time in the kitchen.

We use cookies to make our website work better.

By staying on this website, you agree to our use of cookies.