VkusON treats guests of the Gastreet festival to hot dogs

The VkusON fast food brand took part in the annual Gastreet gastronomic festival, which brings together leading players in the restaurant market. Guests of the festival ate over 1,000 hot dogs, burgers and meat snacks, giving high praise to the efforts of the VkusON brand chefs.

Gastreet International Restaurant Show, a HoReCa industry event, was held at the Krasnaya Polyana resort for the ninth time. Each year it brings together a wide array of professionals, including restaurant owners and managers, chefs, hoteliers, winemakers, sommeliers, bar and coffee industry experts, and top suppliers from across the country. This year the festival gathered 5,300 participants, with the VkusON team participating for the second year running.

Visitors of Gastreet’s main venue could try hot dogs and other VkusON products cooked by our brand chefs Oleg Turkin and Alexey Dovgalev. They unveiled unique dish concepts, including a Gastreet dog designed specifically for the event. VkusON brand chefs sold a total of over 1,000 hot dogs, burgers, and meat snacks during the festival.

Russian chefs and restaurant market experts participating in Gastreet gave high praise to the taste characteristics of VkusON products and shared their impressions in this video.

“We were delighted to receive such positive feedback from top-notch professionals in our industry. At the festival, we managed to kindle genuine interest in the highly profitable VkusON concept in many Gastreet attendees. We held discussions with leading restaurant market players, our partners from among the operators of Russian and CIS gas stations, and representatives of major nationwide retail chains,” said Natalia Ponomareva, Marketing Manager of VkusON.

VkusON specializes in ready-to-cook solutions (hot dogs, burgers, tortillas, etc.) for shop-in-shop establishments at gas stations, stores, and leisure venues. As at the end of 2023, the network had 4,900 outlets in Russia, Kazakhstan, Belarus, and Kyrgyzstan.