Moscow, Russia – July 12 – Mindful of its customers’ interests, Cherkizovo Group has been always looking for ways to make cooking more convenient. This summer, the Company started selling Petelinka chicken breast fillets in innovative vacuum packaging. It offers a longer shelf life and has compartments to allow using the product in parts, thus maintaining meat freshness and quality.
Cherkizovo’s Kursk-based facility started producing chicken breast fillets in the innovative vacuum packaging in late June. Petelinka’s 0.9 kg, 1.2 kg and 1.4 kg breast fillets have already been made available to Russian shoppers. These products are also offered online by Ozon, with other e-commerce platforms to follow suit.
The new packaging is manufactured in St Petersburg. Unlike a conventional tray with a film, it helps extend the shelf life to twelve days. “One of the reasons for using another type of packaging for breast fillets was to broaden our sales geography. And this is now possible thanks to the product’s increased shelf life,” said Victoria Baltais, Marketing Director for Fresh Products at Cherkizovo Trade House.
Consumers will likely most appreciate the fact that the new packaging is easy to use. Its compartments eliminate the need to open the entire package at once, which adds to the meat freshness period. “For today’s consumers, it is not only about the taste or quality, but also about the convenient ways to handle food. Petelinka’s new range meets the current trend for convenient solutions. It will be most popular with customers used to cooking in small portions or those looking to have one package for several meals,” commented Victoria Baltais.
Petelinka is the most recognizable poultry brand in Russia. Its products are free from E-number additives or preservatives, and sourced from chickens raised exclusively on in-house feeds. It is Russia’s best-selling chicken meat brand and the market leader in Moscow and St Petersburg.
Petelinka, one of Cherkizovo Group’s flagship brands and the best-selling chicken product, has entered into partnership with the iconic GUM Ice Rink, which opens annually on Red Square. This year, visitors will have an opportunity to take a break in the cozy Petelinka cottage and take photos next to a Christmas tree standing on chicken legs.
Cherkizovo Group employees have held a volunteer event supported by the Ray Foundation for Helping Homeless Animals. They brought food, medicines and other useful supplies to two Moscow shelters and helped with dog walking.
Cherkizovo Group’s chicken and turkey products have once again been awarded the annual Product of the Year title, with flagship brands Petelinka and Pava-Pava winning two categories of the award.
Cherkizovo Group, Russia's largest meat producer, is taking part in Our Brand, an international food festival in Ufa. The Company showcased its products during a tasting session at its stand.