Altaisky Broiler, part of Cherkizovo Group, has become a general partner of Ah! Fest, a major gastronomic event. On the brand’s exhibition stand, not only could guests taste chicken sausages from Altaisky Broiler, but also relax, take part in games and win prizes from the company.
The festival held in the Altai Kholmogorye Park, offered an extensive program of entertainment and activities for residents and guests of the Altai Territory: tasting sessions, master classes, and tea ceremonies.
Altaisky Broiler’s interactive branded zone became one of the most noticeable locations of the event: one could have a tasty snack and take part in contests and entertainment here. The company placed a mobile kitchen and barbecue to cook chicken sausages on the location. Throughout the event, two of the company’s chefs offered visitors the new products for the barbecue season: barbecue kupati and kupati with garlic and pepper. The new products came in two formats — a classic hot dog or a tortilla with mashed potatoes, fried onions, and pickles.
On top of that, Altaisky Broiler hosted fun games for children at its exhibition stand. All kids who took part in the contests received fancy gifts from the animation team — a caramel rooster or a paper wind vane. The central element of the company’s exposition was unique ring featuring folk patterns and the brand’s logo: it became a place for memorable photos.
“We were delighted to be a part of such a fun and tasty festival as Ah!Fest and to have an opportunity to offer the event’s guests our products. The Altaisky Broiler brand is well known in the region. This year it will celebrate its 15th anniversary, and we have big plans to expand our product range and make new tasty poultry products,” commented Anastasia Mikhailova, Head of Communications at Cherkizovo Group.
Cherkizovo Group acquired Altaisky Broiler in December 2018. In 2019, the first stage of upgrades was accomplished. The facility manufactures a wide range of products under the Atlaisky Broiler brand, which accounts for 5% of the Company’s sales. The brand enjoys high demand and long-standing trust among consumers from the Siberian Federal District.