Moscow, Russia – June 23 – Cherkizovo Group, the largest meat producer in Russia, has once again proved its product quality that meets healthy lifestyle standards. The Company’s Petelinka and Pava-Pava brands have become winners of the Healthy Nutrition award and received diplomas in the Consumer Choice category.
Moscow hosted the annual Healthy Nutrition award ceremony celebrating companies that strive to encourage and promote sensible eating habits in Russia. Cherkizovo Group was once again among the winners, with its popular Petelinka and Pava-Pava brands coming out on top of the Meat Products category.
Five of the Company’s products also won the Consumer Choice awards based on consumer tasting events. In particular, customers gave high marks to Pava-Pava meatballs from turkey breast fillet and seasoned schnitzel from turkey breast fillet and Petelinka’s chopped chicken breast fillet schnitzel, breast fillet cubes, and thigh fillet cutlets.
“Cherkizovo is committed to producing high-quality and healthy meat products. We are very proud that year after year our efforts are recognized by experts and consumers alike, who vote for our products. The Company’s Petelinka brand, which marked its 20th anniversary last year, has been a winner of the Healthy Nutrition awards for several years now,” said Victoria Baltais, Marketing Director for Fresh Products at Cherkizovo Trade House.
Petelinka is Russia’s No. 1 chicken meat brand and the market leader in Moscow and St Petersburg. It offers E-number additive and preservative free products sourced from chickens raised exclusively on in-house feeds.
Our Pava-Pava turkey, tender and exceptionally low in fat, is an absolute must for everyone who is health conscious. Turkey meat is hypoallergenic, and boasts an excellent nutrition profile and easy digestibility. All of the brand’s turkeys are grown on modern farms located in ecologically pristine areas of the Tambov Region.
Petelinka, one of Cherkizovo Group’s flagship brands and the best-selling chicken product, has entered into partnership with the iconic GUM Ice Rink, which opens annually on Red Square. This year, visitors will have an opportunity to take a break in the cozy Petelinka cottage and take photos next to a Christmas tree standing on chicken legs.
Cherkizovo Group employees have held a volunteer event supported by the Ray Foundation for Helping Homeless Animals. They brought food, medicines and other useful supplies to two Moscow shelters and helped with dog walking.
Cherkizovo Group’s chicken and turkey products have once again been awarded the annual Product of the Year title, with flagship brands Petelinka and Pava-Pava winning two categories of the award.
Cherkizovo Group, Russia's largest meat producer, is taking part in Our Brand, an international food festival in Ufa. The Company showcased its products during a tasting session at its stand.