Biysk, Russia – September 15 – Cherkizovo Group’s Altaisky Broiler has launched six new bird houses in the Zonalny District of the Altai Territory. This will help increase the Company’s chicken meat output in the region by almost 20%.
Altaisky Broiler is a leading poultry meat producer in the Siberian Federal District, and it continues to get even bigger. In September, it added six new chick-rearing houses in Zonalnoye, which had been built in the span of 10 months with an investment of RUB 1.8 bn. The new facilities will generate 80 new jobs for the region.
Altaisky Broiler’s current capacity is 73,000 tonnes of live-weight meat per year. It will increase by almost 20% thanks to the new bird houses.
Additionally, the company plans to expand its product range. “2022 marks a 15-year anniversary for Altaisky Broiler as the company remains on a growth trajectory. In October, it is going to launch a higher value-added production unit slated to put out ready-to-cook meats (ground meat, cutlets, sausages, marinated meat). RTC products enjoy increasingly high demand among consumers who seek to minimize cooking times. We hope that our customers from the Siberian Federal District will appreciate the expanded offering,” says Rumil Zinyurov, Head of Altaisky Broiler.
Cherkizovo Group acquired Altaisky Broiler in December 2018. With the completion of the first stage of upgrades in 2019, the facility started producing Petelinka – Russia's most popular chilled chicken brand. The facility also produces a wide range of products under the Altaisky Broiler brand, which accounts for 5% of the company’s sales. The brand enjoys high demand and long-standing trust among consumers from the Siberian Federal District.
Petelinka, one of Cherkizovo Group’s flagship brands and the best-selling chicken product, has entered into partnership with the iconic GUM Ice Rink, which opens annually on Red Square. This year, visitors will have an opportunity to take a break in the cozy Petelinka cottage and take photos next to a Christmas tree standing on chicken legs.
Cherkizovo Group employees have held a volunteer event supported by the Ray Foundation for Helping Homeless Animals. They brought food, medicines and other useful supplies to two Moscow shelters and helped with dog walking.
Cherkizovo Group’s chicken and turkey products have once again been awarded the annual Product of the Year title, with flagship brands Petelinka and Pava-Pava winning two categories of the award.
Cherkizovo Group, Russia's largest meat producer, is taking part in Our Brand, an international food festival in Ufa. The Company showcased its products during a tasting session at its stand.