Moscow, Russia – January 31 – Cherkizovo Group has started a new vlog on its YouTube channel called ‘From Farm to Fork’. It aims to give consumers insights into how their favourite meat products are made, taking them through all stages from making animal feed to meat processing. The vlog will also feature Cherkizovo’s team involved in meat production. Cherkizovo Life
came out in January. A 12-minute video shows how we make Salchichon sausage, one of our flagship products. It tells the full story of how it is produced, letting viewers see the full journey of the product from field to plate. Our customers will have an opportunity to look at how the grain grown in the Lipetsk Region becomes animal feed, and take a virtual tour of our pig farms in the Tambov Region and our one-of-a-kind Kashira smoked sausage plant.
We have filmed eight videos for our ‘From Farm to Fork’ vlog and will post them once a month on our YouTube channel. The filming locations include Moscow and the Moscow Region (Cherkizovsky Meat Processing Plant, Petelinskaya poultry farm, Cherkizovo Kashira smoked sausage plant, Cherkizovo Lab) as well as the Tambov (pig farms, Tambov Turkey) and Lipetsk (grain facilities) regions.
Petelinka, one of Cherkizovo Group’s flagship brands and the best-selling chicken product, has entered into partnership with the iconic GUM Ice Rink, which opens annually on Red Square. This year, visitors will have an opportunity to take a break in the cozy Petelinka cottage and take photos next to a Christmas tree standing on chicken legs.
Cherkizovo Group employees have held a volunteer event supported by the Ray Foundation for Helping Homeless Animals. They brought food, medicines and other useful supplies to two Moscow shelters and helped with dog walking.
Cherkizovo Group’s chicken and turkey products have once again been awarded the annual Product of the Year title, with flagship brands Petelinka and Pava-Pava winning two categories of the award.
Cherkizovo Group, Russia's largest meat producer, is taking part in Our Brand, an international food festival in Ufa. The Company showcased its products during a tasting session at its stand.