Moscow, Russia – December 2 – Cherkizovo Group, Russia’s largest meat producer, launched an outdoor 3D advertising campaign to promote its Salchichon premium sausages in anticipation of the New Year holiday season. The Company became one of Russia’s first food producers to introduce this technology in its promotional activities.
Launched on December 1, the 3D advertising campaign for Salchichon dry sausages (Cherkizovo brand) will continue until the end of the month, leveraging a total of 49 advertising structures in two capitals, including 16 media façades in Moscow and three in St. Petersburg. It is expected to reach out to more than 70% of the adult target audience.
Outdoor 3D advertising has been available in Russia for a year or so. As much as anything new, fresh and trending, the technology is set to gain more traction among the audience with an emphasis on tech-savvy and high-quality premium products such as Salchichon.
Developed by Ne3D design team, the 3D video will be placed on outdoor media by Igronik Group. When planning our campaign, we reckoned on December as a traditionally high advertising season, so launching the video will help us stand out against a plethora of competing ads and New Year decorations.
“Cherkizovo Group is committed to being innovative both in inventing meat products and communicating with our consumers. We are on the lookout for creatively different ways of promotion and never hesitate to experiment and surprise. Our Salchichon brand has long been leading the dry sausage market and we believe that our new advertising campaign will further contribute to its popularity,” commented Irina Kim, Ready Meals Marketing Director at Trading Company Cherkizovo.
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