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Cherkizovo Group launches a 3D advertising campaign
Moscow, Russia – December 2 – Cherkizovo Group, Russia’s largest meat producer, launched an outdoor 3D advertising campaign to promote its Salchichon premium sausages in anticipation of the New Year holiday season. The Company became one of Russia’s first food producers to introduce this technology in its promotional activities.
Launched on December 1, the 3D advertising campaign for Salchichon dry sausages (Cherkizovo brand) will continue until the end of the month, leveraging a total of 49 advertising structures in two capitals, including 16 media façades in Moscow and three in St. Petersburg. It is expected to reach out to more than 70% of the adult target audience.
Outdoor 3D advertising has been available in Russia for a year or so. As much as anything new, fresh and trending, the technology is set to gain more traction among the audience with an emphasis on tech-savvy and high-quality premium products such as Salchichon.
Developed by Ne3D design team, the 3D video will be placed on outdoor media by Igronik Group. When planning our campaign, we reckoned on December as a traditionally high advertising season, so launching the video will help us stand out against a plethora of competing ads and New Year decorations.
“Cherkizovo Group is committed to being innovative both in inventing meat products and communicating with our consumers. We are on the lookout for creatively different ways of promotion and never hesitate to experiment and surprise. Our Salchichon brand has long been leading the dry sausage market and we believe that our new advertising campaign will further contribute to its popularity,” commented
Irina Kim, Ready Meals Marketing Director at Trading Company Cherkizovo.
Cherkizovo Group unveils its exclusive processed meat products
08 june 2023
Cherkizovo Group unveils its exclusive processed meat products
Cherkizovo Group is Russia's largest sausage producer with an assortment of over 200 items, including cooked and smoked sausages, dry sausages and a variety of deli meats under the flagship Cherkizovo and Cherkizovo Premium brands. The Company maintains a strong focus on developing new product recipes to cater to the needs of a diverse customer audience. Today, we will share insights into some of our most highly rated and remarkable products.
Expert RA upgrades Cherkizovo Group’s rating to ruAA-
01 june 2023
Expert RA upgrades Cherkizovo Group’s rating to ruAA-
Cherkizovo Group (MOEX: GCHE), Russia’s largest meat producer, announces that Expert RA has upgraded its credit rating to ruAA- and revised its outlook from positive to stable.
Cherkizovo Group and Smenka complete renovation of school canteens in Russian regions
29 may 2023
Cherkizovo Group and Smenka complete renovation of school canteens in Russian regions
Cherkizovo Group and Smenka, a social initiative and YouTube show, have successfully completed a joint project to renovate school canteens. As a result of this collaboration, three canteens (two in the Penza Region and one in the Altai Territory) got a modern makeover, with schoolchildren now having an opportunity to eat in comfortable facilities and develop healthy eating habits.
Crystal Cherkizovo played volleyball game with kids from UNITY foundation
25 may 2023
Crystal Cherkizovo played volleyball game with kids from UNITY foundation
Crystal Cherkizovo, a volleyball club whose main sponsor is Cherkizovo Group, met children with cancer supported by the UNITY charity foundation to talk about the history of volleyball and play an exhibition game.
