Moscow, Russia – September 1 – Cherkizovo Group, Russia’s largest meat producer, traditionally congratulated first-graders on the Knowledge Day. The Company donated 1,000 school kits – the largest number of gifts ever provided by Cherkizovo to mark the beginning of the academic year.
The kits went to first-graders in Moscow and the Belgorod, Bryansk, Penza, Orel, Tula, and Lipetsk regions. The gifts include stationery (pens, pencils, notebooks, sketchbooks, etc.) and branded shoe bags. Some of the recipients are children from low-income and disadvantaged families.
Cherkizovo employees and local social workers delivered and handed over the gifts to first-graders. This year, Cherkizovo gave presents to 1,000 children, the largest number ever to receive gifts from the Company.
“We extend Knowledge Day congratulations to all children. Every year, we try to send our gifts to an increasing number of first-graders in the regions where Cherkizovo operates. We hope time spent at school will help them make interesting discoveries, find their purpose in life, and be successful,” said Anastasia Mikhailova, Head of Communications at Cherkizovo Group.
This year, Cherkizovo congratulated schoolchildren not only in central Russia, but also in the most remote area of its geography – the Altai Territory. To celebrate the start of the school year, the Group’s Altaisky Broiler donated its products to 100 low-income families with children.
Cherkizovo Group employees have held a volunteer event supported by the Ray Foundation for Helping Homeless Animals. They brought food, medicines and other useful supplies to two Moscow shelters and helped with dog walking.
Cherkizovo Group’s chicken and turkey products have once again been awarded the annual Product of the Year title, with flagship brands Petelinka and Pava-Pava winning two categories of the award.
Cherkizovo Group, Russia's largest meat producer, is taking part in Our Brand, an international food festival in Ufa. The Company showcased its products during a tasting session at its stand.
Cherkizovo Group, Russia's largest meat producer, continues to expand its turkey product line under Pava-Pava, one of its flagship brands. This fall, the Company has launched sales of spiced turkey filet, a perfect choice for holiday dinners.