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Cherkizovo Group discusses halal export development at Gulfood

26 february 2024
Cherkizovo Group discusses halal export development at Gulfood

Dubai, U.A.E. — February 26 — Cherkizovo Group, Russia’s largest meat producer, has unveiled an updated range of its halal products for overseas markets at the Gulfood 2024 International Exhibition. As part of the business program, the Company held meetings with existing and potential trade partners from the Middle East, one of Cherkizovo’s key export destinations.

Between February 19 and 23, the Dubai World Trade Center played host to the 29th international food, drink and hospitality industry equipment exhibition of the Persian Gulf — Gulfood 2024.

Cherkizovo Group, a frequent participant of the exhibition, had its own two-story stand in the Meat & Poultry pavilion featuring the Group’s halal products for the Persian Gulf nations. They included large and small chicken fillets in vacuum-sealed packaging and a full range of products under the export brand Dajajti. Furthermore, it was the first time the Company brought its frozen turkey breast fillets in vacuum-sealed packaging and halal turkey products under the Pava-Pava brand to the international exhibition.

Cherkizovo’s annual participation in Gulfood enables us to build up our customer base in the Middle East and gather information on the current situation in the global meat market, its emerging trends and outlook. During the exhibition, the Company holds meetings with both existing and potential customers.

«At Gulfood 2024, we have seen foreign businesses show unprecedented interest in Russian products, which opens up great opportunities for us and other Russian companies to develop exports. Taking part in the exhibition confirms Cherkizovo’s plans to further ramp up its export program, primarily in the Persian Gulf countries,» said Elena Volgusheva, Exports Director at Cherkizovo Trade House.

Cherkizovo Group has been exporting its products to the Middle East since 2020. Today, the Company supplies halal poultry meat to Saudi Arabia, the United Arab Emirates, and Qatar. Cherkizovo’s customers include local meat processing facilities, retail chains, and restaurant operators.

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