Moscow, Russia – April 15 – Cherkizovo has launched soft smoked bacon hot dogs as customers are getting ready to kick off the grilling and barbecue season. The new addition to the hot dog range responds to the growing popularity of bacon and hot dogs with various fillings.
The Cherkizovo-branded Soft Smoked Bacon Hot Dogs are made at the Cherkizovsky Meat Processing Plant in Moscow (part of Cherkizovo Group, Russia’s largest meat producer). In April, the new product was introduced to Magnit, a retail major in Russia. Now, talks are ongoing to bring the hot dogs to the shelves of other federal food chains.
The Soft Smoked Bacon Hot Dogs are made with pork from Cherkizovo’s own farms. Like all our products, they are free of GMO, growth hormones and soybean. What makes our product stand out in the Russian sausage market is its unique flavour created by adding bits of bacon. The hot dogs are sold in a great value 400 g pack of nine.
“Today, hot dogs are the most popular product in the Russian sausage market, accounting for 29% of all sales in volume terms. We believe that our new product has strong potential given that consumers increasingly take to bacon and hot dogs with various fillings, as research shows,” commented Irina Kim, Ready Meals Marketing Director at Cherkizovo Trade House.
Cherkizovo is one of Russia’s leading meat product brands representing over 400 products in the sausage and chilled meat categories. We control the entire production cycle – from farm to fork – to ensure consistently high quality of our branded products. Each year, Cherkizovo’s products win prestigious quality awards.