Russian Prime Minister Vladimir Putin warned the United States on Thursday that Russia could find other poultry suppliers if U.S. companies fail to meet the country's sanitary requirements.
Tougher sanitary regulations regarding poultry processing that restrict the use of chlorine and moisture content came into force in Russia January 1. U.S. companies have traditionally used chlorine in poultry processing and will not be able to supply their products to Russia any longer.
"Russian [poultry] producers will increase output and they were ready for [the ban] on the back of earlier forecasts on lower import quotas," Irina Ostryakova from Cherkizovo Group said.
She said Petelinka, one of Russia's key poultry producers and a Cherkizovo subsidiary, had long used air chilling in poultry processing and refused to comment on substitutes for U.S. chlorine-treated chicken.
Ostryakova described the government motion as pro-Russian.
"We are just taking the path Europe has chosen to improve production," she said referring to the ban on chlorine-rinsed poultry that has been in place in Europe since 1997.
Galina Bobyleva, general director of the Russian Poultry Union, also welcomed Putin's proposal.
"This is certainly a cause for celebration, that quality requirements for imports are being raised," she said.
She dismissed speculation that the ban would cause a poultry deficit on the domestic market or any price hike.
"We currently have huge reserves of unsold products," Bobyleva said.
Petelinka, one of Cherkizovo Group’s flagship brands and the best-selling chicken product, has entered into partnership with the iconic GUM Ice Rink, which opens annually on Red Square. This year, visitors will have an opportunity to take a break in the cozy Petelinka cottage and take photos next to a Christmas tree standing on chicken legs.
Cherkizovo Group employees have held a volunteer event supported by the Ray Foundation for Helping Homeless Animals. They brought food, medicines and other useful supplies to two Moscow shelters and helped with dog walking.
Cherkizovo Group’s chicken and turkey products have once again been awarded the annual Product of the Year title, with flagship brands Petelinka and Pava-Pava winning two categories of the award.
Cherkizovo Group, Russia's largest meat producer, is taking part in Our Brand, an international food festival in Ufa. The Company showcased its products during a tasting session at its stand.