Russian poultry producer Chicken Kingdom, a unit of domestic meat processor Cherkizovo Group, increased output by 6.4% on the year to 81,500 tonnes of poultry in 2010, Director of Cherkizovo Group’s poultry division Maxim Klimov said at a meeting Friday.
«We had been witnessing stagnation in poultry production since 2006. In 2010, the output amounted to 81,500 tonnes of meat. This is a record for the company," Klimov said.
Chicken Kingdom needs to increase its capacities in order to continue to increase production, he added. That is why Cherkizovo Group decided in 2009 to build livestock complexes worth 18 billion rubles for poultry and pork production in the Lipetsk Region’s Eletsprom special economic zone. The projects are to be started in April and finished in 2019.
The complexes are to include a poultry processing plant, animal feed mill, and a hatching house, among other facilities. Of the total funds, the company is expected to finance about 80% of the project using borrowed funds.
Chicken Kingdom, which is also known as Kurinoye Tsarstvo, has production sites in the Bryansk, Lipetsk, and Voronezh regions.
Petelinka, one of Cherkizovo Group’s flagship brands and the best-selling chicken product, has entered into partnership with the iconic GUM Ice Rink, which opens annually on Red Square. This year, visitors will have an opportunity to take a break in the cozy Petelinka cottage and take photos next to a Christmas tree standing on chicken legs.
Cherkizovo Group employees have held a volunteer event supported by the Ray Foundation for Helping Homeless Animals. They brought food, medicines and other useful supplies to two Moscow shelters and helped with dog walking.
Cherkizovo Group’s chicken and turkey products have once again been awarded the annual Product of the Year title, with flagship brands Petelinka and Pava-Pava winning two categories of the award.
Cherkizovo Group, Russia's largest meat producer, is taking part in Our Brand, an international food festival in Ufa. The Company showcased its products during a tasting session at its stand.