Prices for poultry sales in dollar terms increased by 1% from $2.34 per kg in 2009 to $2.37 per kg in 2010 (excluding VAT). Prices in rouble terms decreased by 3% from 74.33 roubles per kg in 2009 to 71.89 roubles per kg in 2010 (excluding VAT).
The pricing environment for poultry products at the end of 2010 was affected by a large share of imports entering Russia in the fourth quarter. This led to higher inventory stocks and put pressure on prices during the first quarter of 2011.
However, given the considerable reduction in poultry import quotas, together with expected meat price inflation resulting from rising input costs, the company expects upward trends in poultry prices from the second quarter of the year.