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alt image

New corporate identity for Cherkizovo’s frozen poultry brands

20 december 2011

Cherkizovo Group, a leading Russian meat producer has realised a project to create a new corporate identity for its Petelino Trading House — one of Russia’s leading players in the chilled and frozen poultry meat market.

Petelino includes such brands as Petelinka, Domashnya Kurochka, Kurinoe Tsarstvo and Vasilievskiy Broiler.

Now all company information, price-lists and stationery of the Trading House feature the unified corporate design, which emphasises Petelino’s leading brands and successfully positions the company among its partners including federal and local networks, retail stores and large distributors.

Petelino Trading House is today known for the highest quality of products, leading brands, efficient distribution including automated logistics systems, a competent management structure and an innovative approach to business development.

Back to the news list

Other news

image
Expert RA upgrades Cherkizovo Group’s rating to ruAA-
01 june 2023

Expert RA upgrades Cherkizovo Group’s rating to ruAA-

Cherkizovo Group (MOEX: GCHE), Russia’s largest meat producer, announces that Expert RA has upgraded its credit rating to ruAA- and revised its outlook from positive to stable.

Cherkizovo Group and Smenka complete renovation of school canteens in Russian regions
alt
29 may 2023

Cherkizovo Group and Smenka complete renovation of school canteens in Russian regions

Cherkizovo Group and Smenka, a social initiative and YouTube show, have successfully completed a joint project to renovate school canteens. As a result of this collaboration, three canteens (two in the Penza Region and one in the Altai Territory) got a modern makeover, with schoolchildren now having an opportunity to eat in comfortable facilities and develop healthy eating habits.

Crystal Cherkizovo played volleyball game with kids from UNITY foundation
alt
25 may 2023

Crystal Cherkizovo played volleyball game with kids from UNITY foundation

Crystal Cherkizovo, a volleyball club whose main sponsor is Cherkizovo Group, met children with cancer supported by the UNITY charity foundation to talk about the history of volleyball and play an exhibition game.

Cherkizovo Group unveils prospects for halal product exports
alt
23 may 2023

Cherkizovo Group unveils prospects for halal product exports

Cherkizovo Group, Russia's largest meat producer, took part in the business program of the Russia – Islamic World: KazanForum, the key platform for economic cooperation between Russia and Muslim countries. The Company shared its vision of opportunities to expand halal product exports to the CIS and beyond.

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