Cherkizovo Group, a leading Russian meat producer has realised a project to create a new corporate identity for its Petelino Trading House — one of Russia’s leading players in the chilled and frozen poultry meat market.
Petelino includes such brands as Petelinka, Domashnya Kurochka, Kurinoe Tsarstvo and Vasilievskiy Broiler.
Now all company information, price-lists and stationery of the Trading House feature the unified corporate design, which emphasises Petelino’s leading brands and successfully positions the company among its partners including federal and local networks, retail stores and large distributors.
Petelino Trading House is today known for the highest quality of products, leading brands, efficient distribution including automated logistics systems, a competent management structure and an innovative approach to business development.
Petelinka, one of Cherkizovo Group’s flagship brands and the best-selling chicken product, has entered into partnership with the iconic GUM Ice Rink, which opens annually on Red Square. This year, visitors will have an opportunity to take a break in the cozy Petelinka cottage and take photos next to a Christmas tree standing on chicken legs.
Cherkizovo Group employees have held a volunteer event supported by the Ray Foundation for Helping Homeless Animals. They brought food, medicines and other useful supplies to two Moscow shelters and helped with dog walking.
Cherkizovo Group’s chicken and turkey products have once again been awarded the annual Product of the Year title, with flagship brands Petelinka and Pava-Pava winning two categories of the award.
Cherkizovo Group, Russia's largest meat producer, is taking part in Our Brand, an international food festival in Ufa. The Company showcased its products during a tasting session at its stand.