Anastasia Mikhailova, Head of Communications at Cherkizovo Group, took part in an open conference on the role of climate regulation in the competitiveness of Russian agricultural products. In her presentation, she talked about the Company's contribution to reducing greenhouse gas (GHG) emissions.
The conference was held in Moscow on September 18 and organized by the Agroexport Federal Center and KEPT with support from the Russian Ministry of Agriculture. It discussed Russia's role in the global green agenda, prospects and effects of introducing climate optimization technologies for Russian agriculture, and other matters. The event was attended by government agencies, business community, R&D organizations, international development institutions, and industry associations.
Cherkizovo Group was represented by its Head of Communications Anastasia Mikhailova, who spoke about the share of animal farming in total GHG emissions and opportunities to reduce those for the Group and the industry at large. One of Cherkizovo's advantages in this respect is its vertically integrated business model: the Company obtains organic fertilizers from pork and poultry farm waste to then apply it to its own fields. "In addition, our sites are located closely to each other, so we are able to minimize fuel and energy consumption, which also contributes to lower emissions," said Anastasia Mikhailova.
During the conference, businesses also recognized the climate agenda as a major factor that drives the competitiveness of their products on global markets. “We are a major poultry meat exporter, with Asia, the CIS, and Africa as our key markets, where the green agenda is set to play a prominent role going forward," added Anastasia Mikhailova.
Cherkizovo Group employees have held a volunteer event supported by the Ray Foundation for Helping Homeless Animals. They brought food, medicines and other useful supplies to two Moscow shelters and helped with dog walking.
Cherkizovo Group’s chicken and turkey products have once again been awarded the annual Product of the Year title, with flagship brands Petelinka and Pava-Pava winning two categories of the award.
Cherkizovo Group, Russia's largest meat producer, is taking part in Our Brand, an international food festival in Ufa. The Company showcased its products during a tasting session at its stand.
Cherkizovo Group, Russia's largest meat producer, continues to expand its turkey product line under Pava-Pava, one of its flagship brands. This fall, the Company has launched sales of spiced turkey filet, a perfect choice for holiday dinners.