Cherkizovo’s Chicken Kingdom (Kurinoe Tsarstvo) brand, which produces high quality chilled and frozen poultry meat, was awarded a gold medal in the «Poultry Meat» category for its frozen chicken breast product.
Winners of categories received the most votes for their products from specialists within the frozen product industry. More than 50 companies, competing in 80 categories took part in the contest, which is now in its fourth year.
Lyubov Bushueva, Head of Marketing at Cherkizovo’s Petelino trading house said: «Cherkizovo’s products are known and loved by customers throughout Russia and year after year they continue to win the highest form of approval from market experts participating in these awards. Today’s gold medal not only credits the high quality of our frozen products but also reminds customers that Chicken Kingdom is a brand they can trust. We are delighted to have received such an honour».
Petelinka, one of Cherkizovo Group’s flagship brands and the best-selling chicken product, has entered into partnership with the iconic GUM Ice Rink, which opens annually on Red Square. This year, visitors will have an opportunity to take a break in the cozy Petelinka cottage and take photos next to a Christmas tree standing on chicken legs.
Cherkizovo Group employees have held a volunteer event supported by the Ray Foundation for Helping Homeless Animals. They brought food, medicines and other useful supplies to two Moscow shelters and helped with dog walking.
Cherkizovo Group’s chicken and turkey products have once again been awarded the annual Product of the Year title, with flagship brands Petelinka and Pava-Pava winning two categories of the award.
Cherkizovo Group, Russia's largest meat producer, is taking part in Our Brand, an international food festival in Ufa. The Company showcased its products during a tasting session at its stand.