In October, Cherkizovo Group’s flagship Cherkizovsky meat processing plant provided consumers with a new line of sausages produced in strict accordance to the state standard of quality. The range includes classic cooked sausages: Doctorskaya, Molochnaya and Russkaya, the semi-smoked Krakovskaya sausage, the boiled and smoked Moscovskaya and the already popular Braunshveigskaya sausage and Eliseevskaya in one package.
All sausages in the range are of the highest quality. They are made from domestic pork and beef in strict compliance with the State Standard, without the addition of vegetable protein. Those quality standards and customer care have allowed Cherkizovo Group to stay among the top three in the meat processing market for many years.
"New sausages have appeared in Russian stores this week” said Alexander Kostikov, Head of Communications and Investor Relations of Cherkizovo Group. “We have created a new range of sausages with the most popular flavors. We hope that every consumer will enjoy the new products and appreciate the quality of the new sausages."
Petelinka, one of Cherkizovo Group’s flagship brands and the best-selling chicken product, has entered into partnership with the iconic GUM Ice Rink, which opens annually on Red Square. This year, visitors will have an opportunity to take a break in the cozy Petelinka cottage and take photos next to a Christmas tree standing on chicken legs.
Cherkizovo Group employees have held a volunteer event supported by the Ray Foundation for Helping Homeless Animals. They brought food, medicines and other useful supplies to two Moscow shelters and helped with dog walking.
Cherkizovo Group’s chicken and turkey products have once again been awarded the annual Product of the Year title, with flagship brands Petelinka and Pava-Pava winning two categories of the award.
Cherkizovo Group, Russia's largest meat producer, is taking part in Our Brand, an international food festival in Ufa. The Company showcased its products during a tasting session at its stand.