Cherkizovo redesigns poultry brand packaging

Cherkizovo, one of Russia's leading integrated and diversified meat producers, is to restyle the packaging of its two leading poultry brands, Kurinoe Tsarstvo, the famous federal brand, and Vasilievskiy Broiler, the leading Penza region brand.

Cherkizovo Group has restyled the packaging of its Kurinoe Tsarstvo and Vasilievskiy Broiler brands. From this summer, the Group’s chilled and frozen poultry products will be available in stores in attractive new packaging.

The redesign incorporates elements of the previous packaging to build on the already established brands’ familiarity to consumers.

The recognisable Vasilievskiy Broiler brand logo has been slightly updated, as has the design of the film covering the product. The Kurinoe Tsarstvo brand has also been renovated and products will now be packaged in a new shape of tray with a revamped film covering.