Cherkizovo Group has Rebranded
Cherkizovo Group OJSC has updated its flagship brand in the meat processing division. As of August 2014, products of the company's Cherkizovsky Meat Processing Plant are being marketed under the "Cherkizovo" brand name (formerly "Cherkizovsky"). The logo placed on the products has also been updated.
The updated Cherkizovo brand will emphasize the link between processed meat products and the company’s agribusinesses, according to the group's statement.
Cherkizovsky Meat Processing Plant located in Northeast Moscow was founded in 1974. Igor Babaev (at present, Chairman of the Board of Directors of Cherkizovo Group) headed the enterprise in the mid-1990s. He established AIC Cherkizovsky and AIC Mikhailovsky, which were merged into Cherkizovo Group in 2005.
Cherkizovo Group is the largest meat and fodder manufacturer in Russia. The Group is one of three leaders on the poultry meat, pork, and sausage product markets. The company's best known brands are Cherkizovsky, Petelinka, Kurinoe Tsarstvo, and Mosselprom.
CEO Sergei Mikhailov and members of his family control 63% of Cherkizovo Group, and 37% of the shares are quoted on the LSE and RTS/MICEX.
Today, more than 300 products are manufactured under the Cherkizovo brand. Cherkizovo Group combines 8 poultry production complexes with a combined capacity of 500,000 tonnes live weight per year, 14 pork production complexes with a total capacity of 180,000 tonnes live weight per year, 6 meat processing plants with a total capacity of 158,000 tonnes per year, 6 fodder factories with a total capacity of nearly 1.4 million tonnes per year, grain storage facilities with an overall storage capacity exceeding 500,000 tonnes, and a land bank exceeding 100,000 hectares.
The group manufactured more than 0.5 million tonnes of meat products in 2013. The company's consolidated earnings in 2013 exceeded $1.6 billion.
Material provided by RBC News Service
Detailed information on the issuer: Cherkizovo Group
Read the full article at: http://quote.rbc.ru/news/emitents/2014/08/07/34197214.html
Other news
Cherkizovo Group unveils its exclusive processed meat products
Cherkizovo Group is Russia's largest sausage producer with an assortment of over 200 items, including cooked and smoked sausages, dry sausages and a variety of deli meats under the flagship Cherkizovo and Cherkizovo Premium brands. The Company maintains a strong focus on developing new product recipes to cater to the needs of a diverse customer audience. Today, we will share insights into some of our most highly rated and remarkable products.
Cherkizovo Group and Smenka complete renovation of school canteens in Russian regions
Cherkizovo Group and Smenka, a social initiative and YouTube show, have successfully completed a joint project to renovate school canteens. As a result of this collaboration, three canteens (two in the Penza Region and one in the Altai Territory) got a modern makeover, with schoolchildren now having an opportunity to eat in comfortable facilities and develop healthy eating habits.
Crystal Cherkizovo played volleyball game with kids from UNITY foundation
Crystal Cherkizovo, a volleyball club whose main sponsor is Cherkizovo Group, met children with cancer supported by the UNITY charity foundation to talk about the history of volleyball and play an exhibition game.