Cherkizovo Group, Russia’s largest meat producer, has become a partner of Rospotrebnadzor's Sanprosvet awareness and education project. By joining this project, the Company seeks to raise awareness of sanitary and epidemiological rules among its employees.
Rospotrebnadzor's Sanprosvet awareness and education project came to be in 2023. It is set to foster sanitary and hygienic basics across all age groups. Cherkizovo Group is one of the project's partners, creating awareness among more than 40,000 employees in 18 Russian regions.
As part of the project, the Company conducted a health literacy test for employees from September 12 to September 30. It was open to anyone: by clicking on the link, people had a chance of answering 20 questions on personal hygiene, sanitary and hygienic rules, and on preventing dangerous viral and infectious diseases. It was a multiple-choice test with only one correct answer.
85% of respondents among Cherkizovo employees gave correct answers to 15–20 questions. Participants were asked, for example, about the timing of the flu vaccine campaign and whether using an antiseptic agent is an alternative to washing hands with soap.
As a food producer and responsible employer, Cherkizovo Group is committed to ensuring that all of its employees possess comprehensive knowledge of sanitary and epidemiological safety. To this end, starting this summer the Company has been raising employee awareness of the basic rules in this field by displaying on screens multimedia materials developed by Rospotrebnadzor’s leading research experts.
Cherkizovo Group employees have held a volunteer event supported by the Ray Foundation for Helping Homeless Animals. They brought food, medicines and other useful supplies to two Moscow shelters and helped with dog walking.
Cherkizovo Group’s chicken and turkey products have once again been awarded the annual Product of the Year title, with flagship brands Petelinka and Pava-Pava winning two categories of the award.
Cherkizovo Group, Russia's largest meat producer, is taking part in Our Brand, an international food festival in Ufa. The Company showcased its products during a tasting session at its stand.
Cherkizovo Group, Russia's largest meat producer, continues to expand its turkey product line under Pava-Pava, one of its flagship brands. This fall, the Company has launched sales of spiced turkey filet, a perfect choice for holiday dinners.